top of page
Download CV

Resume

Media relations and corporate communications professional with a proven track record delivering national campaigns and securing high-impact earned coverage across Tier-A outlets. Frequently brought in to strengthen media strategy, sharpen campaign POVs, and support programs requiring strategic pivots or additional reinforcement. Most recently, I led media relations for a major donation announcement to The Princess Margaret Cancer Foundation, securing press conference attendance from CTV, CBC, CP24, CityNews, and Global, and generating more than 300 media hits and 134.8 million impressions, including live broadcast on CP24 and interviews across all major national networks.

​

A strong researcher and versatile writer, I specialize in translating complex subject matter into clear, compelling narratives for media, stakeholders, and thought leadership. I’m often tapped for high-stakes or challenging accounts, with the ability to adapt tone and approach to suit different industries, audiences, and moments.

​

I’ve drafted 10+ op-eds published in Tier-A outlets including the Toronto Star and the Toronto Sun, in print and online. Selected pieces are available in the writing section of this site. 

Experience

July 2024 - Present

Account Manager, PR

Middle Child

October 2022 - June 2024

Senior Account Executive, PR

Middle Child

January - September 2022

Account Executive, PR

Middle Child

September - December 2021 

Intern

Middle Child

  • Account experience includes: Hyundai / Genesis, iA Financial Group, Mars Wrigley, Diageo, Sephora Canada, St. Louis Bar & Grill, Casa (fintech startup), PrescribeIT (Canada Health Infoway), Dairy Farmers of Ontario, Kraft Heinz.

  • Support the development and execution of national integrated campaigns, contributing to research, creative plan development, media relations and influencer strategy.

  • Develop research-backed points of view, messaging frameworks, and narrative directions to support client programs, issues management, and new business efforts.

  • Regularly requested by senior leadership to provide writing, media relations, and issues support across accounts requiring elevated judgment and precision.

  • Support crisis and issues communications by drafting holding statements, developing response matrices, and contributing to proactive messaging, working under senior leadership direction.

  • Contribute to media training, influencer briefings, and spokesperson preparation to support campaign launches and sensitive communications moments.

  • Write and place thought leadership and opinion content, with 10+ op-eds secured in Tier-A publications on behalf of subject-matter experts.

2019 - 2020

Audi Brand Specialist

Audi Downtown Toronto

  • Assisted customers in selecting a vehicle by gaining insight into their lifestyle through a needs analysis interview

  • Emphasized features that set Audi apart from other brands to build value

  • Presented various payment options to clients that suit their needs with current programs and incentives

  • Negotiated sales terms

  • Responded to online leads and converted to appointments

  • Regularly reached out to prospective clients

  • Followed up with existing clients to ensure satisfaction and build loyalty

2016 - 2019

Sales Consultant

Downtown Subaru

  • Sold one of only 75 WRX STi Type RAs, the rarest Subaru ever available to the Canadian market

  • Increased sales volume and revenue by 30% year-over-year

  • Achieved the second highest gross per vehicle in the dealership

  • Top Sales: December 2018, February 2018, May 2017

  • Consistently met sales quota

  • Negotiated sales terms

  • Completed vehicle registration, documentation and related administrative duties

  • Successfully delivered vehicles to clients post sale, and followed up to ensure satisfaction and build loyalty

2014 - 2016

Sales Associate

RIMOWA Toronto Flagship

  • Brainstormed ideas for local brand awareness and new client capture

  • Created a product information booklet using Adobe Illustrator for corporate and client outreach

  • Helped to grow the Toronto flagship and develop the brand in the North American market

  • Met and exceeded monthly sales quotas

  • Received and organized product shipments

  • Ensured merchandise was displayed to company’s recommended standards

  • Communicated with the repair department and head office regarding client repairs

Experience

Education

2021

HUMBER COLLEGE

Honours Postgraduate Certificate

Public Relations

Coursework included:

• Strategic Communications
• Marketing Communications
• Public Affairs
• Media Relations
• Change Management
• Social and Digital Media
• Event Planning and Management

2021

RYERSON UNIVERSITY

Bachelor of Arts

Arts and Contemporary Studies

History Specialization

Area of focus: Second World War and Third Reich

​

Coursework included:

 • Research and Statistics
• Research Design and Qualitative Methods
• Advocacy and Government Relations
• French-English Translation

Miscellaneous Courses

Google Digital Garage

Fundamentals of Digital Marketing

University of Toronto

School of Continuing Studies

Introduction to Project Management

Google Analytics Academy

Google Analytics

Education
Skills

Professional skillset

Entrepreneurial Mindset

Negotiation

Teamwork & Collaboration

Time Management

Techical Skills

Adobe Creative Suite

Google Workspace

Microsoft Office

bottom of page