top of page
Download CV

Resume

I have a thorough understanding of the media landscape and am a top performer in media relations, regularly bringing in the agency’s top earned hits from tier-A media, including CBC the National, CP24 Breakfast, CityNews 680, CTV News and more. Recently, I was solely responsible for a campaign that netted over 34M impressions.

 

Highly skilled at communicating complex information, I’m responsible for drafting all op-eds and sponsored content for PrescribeIT by Canada Health Infoway, which have been published by tier-A publications including the Toronto Star and the Toronto Sun in print and online. They can be seen under the writing section of this site. I’m regularly tapped for accounts with challenging subject matter that are difficult to staff and I have the ability to flex writing styles to match the needs of a given account, be it playful or serious.

Experience

October 2022 - Present

Senior Account Executive, PR

Middle Child

January - September 2022

Account Executive, PR

Middle Child

September - December 2021 

Intern

Middle Child

  • Key accounts include: Hyundai, PrescribeIT (Canada Health Infoway), Kraft and Dairy Farmers of Ontario as well as past accounts Diageo, DHL and Nesto

  • Draft materials including key messages, media pitches and press releases

  • Responsible for the full materials development process of op-eds and sponsored content for PrescribeIT by Canada Health Infoway, from topic ideation through SME interviews and writing

  • Create relevant and targeted media lists

  • Conduct media outreach to secure coverage

    • Successfully secured coverage from tier-A outlets including CBC the National, CBC Toronto, CityNews Toronto, CityNews 680, CP24, the Toronto Sun, Breakfast Television and CTV News  

  • Conduct media and social monitoring using tools such as Meltwater

  • Conduct research to support account programs and RFPs

  • Highly skilled at writing and proofreading – often asked to assist on accounts requiring formal and technical writing 

2019 - 2020

Audi Brand Specialist

Audi Downtown Toronto

  • Assisted customers in selecting a vehicle by gaining insight into their lifestyle through a needs analysis interview

  • Emphasized features that set Audi apart from other brands to build value

  • Presented various payment options to clients that suit their needs with current programs and incentives

  • Negotiated sales terms

  • Responded to online leads and converted to appointments

  • Regularly reached out to prospective clients

  • Followed up with existing clients to ensure satisfaction and build loyalty

2016 - 2019

Sales Consultant

Downtown Subaru

  • Sold one of only 75 WRX STi Type RAs, the rarest Subaru ever available to the Canadian market

  • Increased sales volume and revenue by 30% year-over-year

  • Achieved the second highest gross per vehicle in the dealership

  • Top Sales: December 2018, February 2018, May 2017

  • Consistently met sales quota

  • Negotiated sales terms

  • Completed vehicle registration, documentation and related administrative duties

  • Successfully delivered vehicles to clients post sale, and followed up to ensure satisfaction and build loyalty

2014 - 2016

Sales Associate

RIMOWA Toronto Flagship

  • Brainstormed ideas for local brand awareness and new client capture

  • Created a product information booklet using Adobe Illustrator for corporate and client outreach

  • Helped to grow the Toronto flagship and develop the brand in the North American market

  • Met and exceeded monthly sales quotas

  • Received and organized product shipments

  • Ensured merchandise was displayed to company’s recommended standards

  • Communicated with the repair department and head office regarding client repairs

Experience

Education

2021

HUMBER COLLEGE

Honours Postgraduate Certificate

Public Relations

Coursework included:

• Strategic Communications
• Marketing Communications
• Public Affairs
• Media Relations
• Change Management
• Social and Digital Media
• Event Planning and Management

2021

RYERSON UNIVERSITY

Bachelor of Arts

Arts and Contemporary Studies

History Specialization

Area of focus: Second World War and Third Reich

​

Coursework included:

 • Research and Statistics
• Research Design and Qualitative Methods
• Advocacy and Government Relations
• French-English Translation

Miscellaneous Courses

Google Digital Garage

Fundamentals of Digital Marketing

University of Toronto

School of Continuing Studies

Introduction to Project Management

Google Analytics Academy

Google Analytics

Education
Skills

Professional skillset

Entrepreneurial Mindset

Negotiation

Teamwork & Collaboration

Time Management

Techical Skills

Adobe Creative Suite

Google Workspace

Microsoft Office

bottom of page